In 2007, AMC—a basic cable channel known for old movies—hired The Richards Group to help launch its first original series, a brainy period drama with no well-known actors. We had no clue it would become a phenomenon. These ads were used to promote the show in advertising trade publications like Adweek and Advertising Age.
The ad above ran in the classified section of Adweek and Advertising Age.
Above: concept for false cover and inside front cover of Adweek.