In 2007, AMC—a basic cable channel known for old movies—hired The Richards Group to help launch its first original series, a brainy period drama with no well-known actors. We had no clue it would become a phenomenon. These ads were used to promote the show in advertising trade publications like Adweek and Advertising Age.
![](https://cdn.myportfolio.com/5e1d6508decc7bd706fe04002c8d7c66/62e388e1a5a450f2b4b42781_rw_1920.jpg?h=4a75a317ef311cff651c3a5ce422698f)
![](https://cdn.myportfolio.com/5e1d6508decc7bd706fe04002c8d7c66/aa1e270e34392cd852869918_rw_1920.jpg?h=ac8978958d377123dd9f1cfedd0f9ea1)
![](https://cdn.myportfolio.com/5e1d6508decc7bd706fe04002c8d7c66/c18180c86c4d2d504f9abf61_rw_1920.jpg?h=a356642297d24d02a030c24d3a3638a7)
![](https://cdn.myportfolio.com/5e1d6508decc7bd706fe04002c8d7c66/de1899f64a264ad95099834c_rw_1920.jpg?h=6f44f2516a6a63533934a6902c21c8c4)
![](https://cdn.myportfolio.com/5e1d6508decc7bd706fe04002c8d7c66/d2c78d49b2b54532c9ade736_rw_1920.jpg?h=47b66da327992c0928c53f1c3b452366)
The ad above ran in the classified section of Adweek and Advertising Age.
![](https://cdn.myportfolio.com/5e1d6508decc7bd706fe04002c8d7c66/dded76ac9f96ed2744969710_rw_1920.jpg?h=b119b09552487c0e15e7f67f5007a7f0)
Above: concept for false cover and inside front cover of Adweek.